| Dozent/in |
Ass.-Prof. Sara Rubinelli, PhD |
| Veranstaltungsart |
Masterseminar |
| Code |
FS171197 |
| Semester |
Frühjahrssemester 2017 |
| Durchführender Fachbereich |
Health Sciences and Health Policy |
| Studienstufe |
Master |
| Termin/e |
wöchentlich (Do), ab 02.03.2017, 08:00 - 10:00 Uhr, 3.B58 |
| Weitere Daten |
The course is mandatory in the Major Health Communication. |
| Umfang |
2 Semesterwochenstunden |
| Turnus |
weekly |
| Inhalt |
The list of main topic includes:
• Patient/consumer education, health literacy and empowerment
• Patient/provider communication
• Principles of organizational and mass media health communication
• Risk communication
• Technology enhanced health communication
• Health communication programs (planning, strategic design, implementation and evaluation) |
| E-Learning |
All teaching material will be provided via the e-learning platform moodle. |
| Lernziele |
To master the foundations of theory, research and practice of health communication, with a focus on how messages in interpersonal, organizational and media contexts can affect health beliefs and behavior.
More specifically, the course aim to equip students with knowledge and skills:
• To identify contexts where health communication can be challenging and to master its main related topics and issues;
• To analyze communication in health care delivery, health care organizations, as well as health promotion and disease prevention;
• To identify benefits and challenges behind different communicative channels, and the use of diverse communication media and technologies;
• To design empirical studies to evaluate the impact of communication in different health contexts and to enhance its quality;
• To master strategies for generating successful or beneficial health-related communication in different context.
By the end of this course, students should be able to:
• identify a variety of health communication topics,
• understand the theoretical foundations underlying differences in the ways individuals communicate about health and their impact and
• master research and practice to generating successful health-related communication in the context of problematic communicative trends. |
| Sprache |
Englisch |
| Begrenzung |
Students of the MA Health Sciences have a priority. |
| Anmeldung |
Uniportal |
| Prüfung |
The final exam of this course is oral. Students will be asked 3 to 4 questions focused on the content of the slides presented in class and on a set of home readings (mainly a book).
Examination 1st attempt: 18.05.2017, 09:00, FRO 3.B58
Examination 2nd attempt: 11.09.2017, 14:00, FRO, 3.B58 |
| Abschlussform / Credits |
oral exam, class participation, presentation / 4 Credits
|
| Hinweise |
This course will be conducted through interactive classes (including presentations from both the lecturer and students and class discussions). |
| Hörer-/innen |
Nein |
| Kontakt |
sara.rubinelli@unilu.ch |
| Material |
The teaching material is based on PowerPoint slides, videos, scientific articles and seleted sections of books. |
| Literatur |
Wright KB, Sparks L, O’Hair HD. Health communication in the 21st Century. Wiley – Blackwell 2013. Do Kyun Kim et al. Health communication. Strategies for developing global health programs. Peter Lang 2013. Martin LR et al. The Oxford handbook of health communication, behavior change and treatment adherence. Oxford University Press 2013. Hyunyi Cho. Health communication message design. Theory and practice. Sage 2012. Parvanta C., Nelson D., Parvanta S., Harner R. Essentials of public health communication. Jones & Bartlett Learning 2011. Jerry et al. Health communication in the new media landscape. Springer 2008. Apker J. Communication in health organizations. Polity 2011. Glanz K et al. Health behavior and health education: theory, research and practice. Jossey-Boss 2008. Cottrel et al. Principles and foundations of health promotion and education. Benjamin Cummings 2011. Sharma M. Theoretical foundations of health education and health promotion. Jones & Bartlett Learning 2010. |