| Termin/e |
Di, 19.02.2019, 12:15 - 14:00 Uhr, HS 8
Di, 26.02.2019, 12:15 - 14:00 Uhr, HS 8
Di, 05.03.2019, 12:15 - 14:00 Uhr, HS 8
Di, 12.03.2019, 12:15 - 14:00 Uhr, HS 8
Di, 19.03.2019, 12:15 - 14:00 Uhr, HS 8
Di, 26.03.2019, 12:15 - 14:00 Uhr, HS 8
Di, 02.04.2019, 12:15 - 14:00 Uhr, HS 8
Di, 09.04.2019, 12:15 - 14:00 Uhr, HS 8
Di, 16.04.2019, 12:15 - 14:00 Uhr, HS 8
Di, 30.04.2019, 12:15 - 14:00 Uhr, HS 8
Di, 07.05.2019, 12:15 - 14:00 Uhr, HS 8
Di, 14.05.2019, 12:15 - 14:00 Uhr, HS 8
Di, 21.05.2019, 12:15 - 13:45 Uhr, HS 5 (Prüfung) |
| Inhalt |
Inhalt: The purpose of this course is to introduce students to selected topics in behavioral sciences with the ultimate goal to derive business implications for each topic. The lectures will combine treatment of behavioral theories and evidence from various areas such as marketing, economics, evolutionary psychology, social psychology and neuroscience on the one hand, with a discussion of experimental research methods on the other hand. Topics covered include, but are not limited to: 1.) Attribution processes
Example question: how do people decide whether a company’s engagement in corporate social responsibility activities represents the true values of the company, and not just a tactic to induce customers to buy more of its products and services?
2.) Stereotyping and Prejudice
Example questions: why do people form stereotypes and prejudices? What is the deeper purpose that these serve?
3.) Influencing Others
Example Questions: Why do many companies suggest that their products are selling out fast? What are the behavioral implications of emphasizing scarcity in advertisements?
4.) Affect and Reason
Example Question: Common wisdom suggests that it is better to keep a cool head when making decisions. Is this really true, or can emotions actually help us to make better decisions?
5.) Body and Mind
Example Question: What is the effect of visceral states on behavior? Why do men who have been exposed to sexual cues become more impatient in intertemporal choice of monetary rewards? Spannende Antworten zur Veranstaltung: http://www.unilu.ch/wf-wahlpflicht
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| Lernziele |
Upon course completion, students will have achieved the following (selected) learning outcomes:
Topic-specific skills and knowledge
1. Students have a good understanding of the selected topics in behavioral scienc-es in particular, and can appreciate the different approaches across disciplines to analyze behavior more generally.
2. Students have a good knowledge of behavioral phenomena and regularities in the context of attribution, and are able to critically evaluate business implications.
3. Students have a good understanding of behavioral phenomena and regularities in the context of stereotyping and prejudices, and are able to critically evaluate business implications.
4. Students have a good overview knowledge of behavioral phenomena and regular-ities in the context of (social) influence, and are able to derive business implica-tions.
5. Students have a good understanding of experimental methods in the behavioral sciences.
6. Students will learn to critically evaluate suitable experimental designs for a given research question.
Transferable skills and knowledge:
7. Students will practice their discussion skills.
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