| Dozent/in |
Prof. Dr. Emanuel De Bellis |
| Veranstaltungsart |
Vorlesung |
| Code |
FS211029 |
| Semester |
Frühjahrssemester 2021 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Master |
| Termin/e |
Fr, 23.04.2021, 10:15 - 14:00 Uhr
Fr, 30.04.2021, 10:15 - 14:00 Uhr
Fr, 07.05.2021, 10:15 - 14:00 Uhr
Fr, 21.05.2021, 10:15 - 14:00 Uhr
Fr, 28.05.2021, 10:15 - 14:00 Uhr
Fr, 04.06.2021, 12:15 - 13:45 Uhr (Prüfung) |
| Umfang |
2 Semesterwochenstunden |
| Turnus |
every two weeks |
| Inhalt |
The course introduces students to the research process and common research methods in marketing. In addition to the extensive discussion of relevant success factors, the course addresses the problems and pitfalls of marketing research. The course is structured according to the typical research process. Overall, the course provides students with the skill set to successfully carry out marketing research and therefore also serves as a preparation for the Master thesis. |
| Lernziele |
In particular, students should learn the following skills:
- formulate a promising marketing research question,
- conduct a systematic literature review on marketing research,
- integrate and test marketing concepts and theories,
- draw samples and collect empirical data,
- select qualitative and quantitative methods of data collection,
- carry out appropriate data analyses
- be able to structure and write a marketing paper. |
| Voraussetzungen |
A basic understanding of marketing and empirical research is helpful, but not necessary. |
| Sprache |
Englisch |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from 8 February to 5 March 2021. The students themselves are responsible for checking the creditability of the course to their course of study. Direct link to OLAT course:
https://lms.uzh.ch/url/repositoryentry/16926704070 |
| Leistungsnachweis |
***IMPORTANT*** In order to acquire credits, resp. to take the examination, registration via the Uni Portal within the examination registration period is ESSENTIALLY REQUIRED. Further information on registration: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Multiple Choice / 3 Credits
|
| Hörer-/innen |
Ja |
| Kontakt |
emanuel.debellis@unisg.ch |
| Literatur |
Lecture notes |