| Dozent/in |
Prof. Dr. Leif Brandes |
| Veranstaltungsart |
Seminar |
| Code |
FS211550 |
| Semester |
Frühjahrssemester 2021 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor
Master |
| Termin/e |
Di, 23.02.2021, 16:15 - 19:00 Uhr, ZOOM
Di, 13.04.2021, 12:15 - 18:00 Uhr, ZOOM
Di, 11.05.2021, 12:15 - 18:00 Uhr, ZOOM |
| Umfang |
2 Semesterwochenstunden |
| Turnus |
blocked dates
Zoom live stream |
| Inhalt |
This seminar takes place in cooperation with the Swiss fintec start-up sonect. Sonect vision is to create simple access to financial services, for everyone, anywhere. In this seminar, sonect is looking for the students‘ input to address a current strategic marketing challenge. Students will work in groups to develop their analyses and recommended solutions for the given challenge, and will present their results to firm representatives. At the end, the best solution will be selected and awarded. Further details on the exact challenge will be provided during the kick-off session. |
| Lernziele |
Students learn to analyze a real-world problem and to develop practical solutions based on careful application of tools and concepts from econometrics, statistics, strategy and marketing. Students practice their presentation skills in front of firm representatives and improve their ability to work effectively in a team setting. |
| Voraussetzungen |
Master students: none, BA-students from the fifth semester |
| Sprache |
Englisch |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from 8 February to 24 February 2021. The students themselves are responsible for checking the creditability of the course to their course of study.
Direct link to OLAT course:
https://lms.uzh.ch/url/repositoryentry/16940630971 |
| Leistungsnachweis |
***IMPORTANT*** In order to acquire credits, registration via the UniPortal within 08.02. - 24.02.2021 is REQUIRED. |
| Abschlussform / Credits |
Group presentation / 3 Credits
|
| Hinweise |
As this course includes a group work component, all students are required to register on Uni Portal before February 24, 2021. Note that it is solely your responsibility to register for this course on Uni Portal in time, and that NO EXCEPTIONS will be made in case of a missed deadline.
|
| Hörer-/innen |
Nein |
| Kontakt |
leif.brandes@unilu.ch
itir.bozkurt@unilu.ch
|
| Anzahl Anmeldungen |
29 von maximal 36 |