| Dozent/in |
Prof. Dr. Leif Brandes |
| Veranstaltungsart |
Vorlesung |
| Code |
FS221006 |
| Semester |
Frühjahrssemester 2022 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor
Master |
| Termin/e |
Di, 22.02.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 01.03.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 08.03.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 15.03.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 22.03.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 29.03.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 05.04.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 12.04.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 26.04.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 03.05.2022, 14:15 - 18:00 Uhr, 4.B47
Di, 10.05.2022, 14:15 - 18:00 Uhr, 4.B47 |
| Umfang |
4 Semesterwochenstunden |
| Turnus |
weekly
|
| Inhalt |
In this course, we will study the peculiarities of the entertainment industry and their implications for marketing and management decisions of firms. The purpose is to provide the students with an overarching framework to systematically analyze different types of entertainment products and markets, and to enable students to make key management (e.g., where and how to compete, which business model to use) and marketing (e.g., how to price, distribute and design entertainment experiences) decisions. This will be a highly interactive course that uses a case-based teaching approach. We will cover a broad range of business cases and types of entertainment products, including sports, movies, games, books, and music. To help students apply their newly gained knowledge about entertainment products, this course integrates lecture sessions with a Business Challenge in collaboration with the company ch.stagend.com. The company offers an online marketplace platform where entertainers and clients can find each other, and enter into transactions with each other. The company wants your inputs on how to deal with some of their current business challenges. Students will work on solutions for these challenges and will compete with each other to win the challenge.
About Stagend AG:
Stagend is the platform to discover and book any kind of live entertainer for any kind of event. Stagend positions itself at the center of the entertainer's job organization, providing the tools to communicate with its customers, acquire them and manage retention and improving recurring bookings and securing payment, as a third party guarantor. The significant investment in artificial intelligence makes Stagend.com the first BI tool provider for the individual entertainer, but also for all event organizers. Challenge:
The focus of the challenge is the managment of the entertainers catalogue. How to improve the acquisition of new talents? Which segment of entertainers is best suited to grow and how to improve its life-time value? How to grow them by making them financially sound? How to distribute the job so that all the entertainers are satisfied? How to prepare them for the eventuality of success as original composers, while keeping the churn rate low?
|
| Lernziele |
On completion of this course, students should have reached the following learning outcomes:
Topic specific knowledge and skills:
You have gained substantial knowledge about marketing and management in the entertainment industry. In particular, you will be able to answer the following questions:
1. What Makes Entertainment Products and Markets Unique? What Drives Consumption of Entertainment Products?
2. How does value creation work in entertainment industries? Which business models work and, when and why?
3. How can firms compete successfully in entertainment industries?
4. How can you design successful entertainment products and high- quality entertainment experiences?
5. How should you market entertainment products?
Transferable skills:
1. You learn to think about business problems in the entertainment industry in a structured and analytical manner.
2. You are able to apply the concepts, frameworks and analytical tools from class to real-world case studies.
3. You are able to clearly articulate your analysis and recommended solution for a case problem.
4. You are able to critically evaluate the practical relevance of conceptual frameworks, theories and analytical tools.
5. You gain experience in a group work environment and improve your skills as a team member.
6. You improve your presentation skills.
|
| Voraussetzungen |
BA students from 5. Semester; MA students: none |
| Sprache |
Englisch |
| Begrenzung |
Max. 35 participants |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from 7 February to 24 February 2022. The students themselves are responsible for checking the creditability of the course to their course of study. Direct link to OLAT course: https://lms.uzh.ch/url/repositoryentry/17168236555 |
| Leistungsnachweis |
***IMPORTANT*** In order to acquire credits, resp. to take the examination, registration via the Uni Portal within 7.2. - 24.2.2022 is ESSENTIALLY REQUIRED. Further information on registration: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Group Presentation (40%), Individual Report (20%), Lecture Participation (40%) / 7.5 Credits
|
| Hinweise |
Challenge Interim Presentation: April 5, 2022
Challenge Final Presentation: May 10, 2022
The lectures in March 2022 (1, 8, 15, 22, 29.3.) will be held online via zoom. Students are free to use the indicated classroom for following the lecture on their own laptops. All the other lectures (February, April, May 2022) will be held on site. |
| Hörer-/innen |
Nein |
| Kontakt |
leif.brandes@unilu.ch
TA for this course: katharina.doelp@unilu.ch
|
| Anzahl Anmeldungen |
18 von maximal 35 |
| Literatur |
There is no textbook for this course; we will work with a course package from Harvard Business Publishing. |