| Dozent/in |
Prof. Sara Rubinelli, PhD |
| Veranstaltungsart |
Masterseminar |
| Code |
FS251103 |
| Semester |
Frühjahrssemester 2025 |
| Durchführender Fachbereich |
Gesundheitswissenschaften |
| Studienstufe |
Master |
| Termin/e |
Do, 20.02.2025, 10:15 - 12:00 Uhr, HS 4
Do, 06.03.2025, 10:15 - 12:00 Uhr, HS 4
Do, 13.03.2025, 10:15 - 12:00 Uhr, HS 4
Do, 20.03.2025, 10:15 - 12:00 Uhr, HS 4
Do, 27.03.2025, 10:15 - 12:00 Uhr, HS 4
Do, 03.04.2025, 10:15 - 12:00 Uhr, HS 4
Do, 10.04.2025, 10:15 - 12:00 Uhr, HS 4
Do, 17.04.2025, 10:15 - 12:00 Uhr, HS 4
Do, 01.05.2025, 10:15 - 12:00 Uhr, HS 4
Do, 08.05.2025, 10:15 - 12:00 Uhr, HS 4
Do, 15.05.2025, 10:15 - 12:00 Uhr, HS 4
Do, 22.05.2025, 10:15 - 12:00 Uhr, HS 4 |
| Umfang |
2 Semesterwochenstunden |
| Turnus |
weekly |
| Inhalt |
The list of main topic includes:
• Theories and model of persuasion
• Persuasion technologies
• Persuasion research
• Designing health messages
• Principles of health campaigns
• Basics of social marketing
• Principles of health advertising
• Evaluation of health campaigns and health interventions that use social marketing |
| E-Learning |
All teaching material is provided via the e-learning platform moodle. |
| Lernziele |
To master the foundations of theory, research and practice of mass media led campaign, health advertising and ‘social marketing’ as the use of marketing techniques to benefit the target audience and the general society.
More specifically, the course aim to equip students with knowledge and skills:
• To understand the significance of theories in health communication campaigns and advertising
• To plan, design, implement and evaluate health campaigns and health interventions that use social marketing.
• To design and evaluate health advertising, with a focus on the different contexts where health advertising can be used |
| Voraussetzungen |
By the end of this course, students should be able to:
- identify challenges and solutions in influencing health behavior,
- understand the role of theories in planning interventions targeted to health behavior,
- master theory, research and practise to generating successful health campaigns and health interventions that use social marketing
- develop and implement evaluation plans to assess the impact of health campaigns and health interventions that use social marketing
- develop health advertising for appropriate decision-making by patients and consumers. |
| Sprache |
Englisch |
| Begrenzung |
priority MSc Health Sciences students
Core course for all students with Major Health Communication. |
| Anmeldung |
https://elearning.hsm-unilu.ch/course/view.php?id=850 |
| Prüfung |
The final grade for this course will be based on a class project. Specifically, students will be asked to conduct a social marketing project including theoretical and empirical sections.
IMPORTANT: In order to earn credits and participate at the exam registration via Uni Portal within the exam registration period is MANDATORY. Further information: www.unilu.ch/en/study/courses-exams-regulations/health-sciences-and-medicine/exams/ |
| Abschlussform / Credits |
written assignment / 3 Credits
|
| Hinweise |
Teaching method(s):
This course will be conducted through interactive classes (including presentations from both the lecturer and students and class discussions) and class projects based on role-play exercises. |
| Hörer-/innen |
Ja |
| Kontakt |
sara.rubinelli@unilu.ch |
| Material |
The teaching material is based on PowerPoint slides, videos, scientific articles and selected sections of books. |
| Literatur |
- O’Keefe D. Persuasion: theory and research. Sage 2002.
- McKenzie J et al. Planning, implementing and evaluating health promotion programs. A primer (6th edition). Benjamin Cummings 2012.
- Rice R., Atkin C. Public Communication Campaigns. Sage 2013.
- Lee N, Kotler P. Social marketing. Sage 2011. |