| Dozent/in |
Prof. Dr. Leif Brandes |
| Veranstaltungsart |
Seminar |
| Code |
FS261000 |
| Semester |
Frühjahrssemester 2026 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor
Master |
| Termin/e |
Do, 26.02.2026, 14:15 - 17:00 Uhr, 3.B52
Do, 26.03.2026, 14:15 - 18:00 Uhr, 3.B52
Do, 23.04.2026, 14:15 - 18:00 Uhr, 3.B52
Fr, 22.05.2026, 10:15 - 16:00 Uhr, Externer Standort |
| Umfang |
Blockveranstaltung |
| Turnus |
Block course
|
| Inhalt |
This seminar is offered in cooperation with Novartis AG. Novartis AG is seeking input from students on how to address a specific challenge in the field of marketing. Students will work in groups to develop solutions and present them to company representatives. At the end of the seminar, the best solution will be selected and awarded a prize.
Further details on the course schedule will be provided in due time. |
| Lernziele |
Students will learn to analyse a real-life business challenge and develop concrete recommendations for action, which they will present to company representatives. In doing so, students will learn how to support their proposed solutions with quantitative analyses and demonstrate the financial implications for the company. |
| Voraussetzungen |
No prerequisites for MA students; open to BA students from the 5th semester onwards. |
| Sprache |
Englisch |
| Begrenzung |
max. 25 participants |
| Anmeldung |
Binding registration takes place via the UniPortal; see notes below in the «Proof of Performance» field.
For course information and materials, registration on the OLAT e-learning platform is required from 2 – 15 February 2026. The students themselves are responsible for verifying the course’s creditability towards their degree program.
Direct link to the OLAT course: to follow |
| Leistungsnachweis |
***IMPORTANT*** In order to acquire credits, and/or take the examination, registration via the Uni Portal between 2 - 15 February 2026 is MANDATORY. Further information on registration: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Presentations / 4.5 Credits
|
| Hinweise |
1. Kick-off meeting (Location: University of Lucerne): Thursday, 26 February 2026, 14:30–17:00
2. First interim presentation (Location: University of Lucerne): Thursday, 26 March 2026, 14:30–18:00
3. Second interim presentation (Location: University of Lucerne): Thursday, 23 April 2026, 14:30–18:00
4. Final presentations (Location: Novartis, Basel): Friday, 22 May 2026, 10:00–16:00 |
| Hörer-/innen |
Nein |
| Kontakt |
leif.brandes@unilu.ch
|
| Anzahl Anmeldungen |
0 von maximal 25 |