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Empowering Health Communication: Addressing Vulnerable Target Groups and Sensitive Topics


Dozent/in Dr. Alexander Ort
Veranstaltungsart Seminar
Code FS261014
Semester Frühjahrssemester 2026
Durchführender Fachbereich Gesundheitswissenschaften
Studienstufe Master
Termin/e Do, 19.02.2026, 14:15 - 18:00 Uhr, HS 2
Do, 26.02.2026, 14:15 - 18:00 Uhr, HS 2
Do, 05.03.2026, 14:15 - 18:00 Uhr, HS 2
Do, 12.03.2026, 14:15 - 18:00 Uhr, HS 2
Do, 19.03.2026, 14:15 - 18:00 Uhr, HS 2
Do, 26.03.2026, 14:15 - 18:00 Uhr, HS 2
Do, 02.04.2026, 14:15 - 18:00 Uhr, HS 2
Do, 16.04.2026, 14:15 - 18:00 Uhr, HS 2
Do, 23.04.2026, 14:15 - 18:00 Uhr, HS 2
Do, 30.04.2026, 14:15 - 18:00 Uhr, HS 2
Do, 07.05.2026, 14:15 - 18:00 Uhr, HS 2
Do, 21.05.2026, 14:15 - 18:00 Uhr, HS 2
Do, 28.05.2026, 14:15 - 18:00 Uhr, HS 2
Umfang 4 Semesterwochenstunden
Inhalt This seminar explores how empowering communication can promote health and well-being—particularly for individuals from minority groups and in sensitive health contexts. It examines how strategic, inclusive, and participatory communication approaches can foster trust, agency, and health equity across interpersonal and mediated settings.
Students will work in research teams to investigate real-world challenges. Depending on the focus of the semester, this may include studying or designing communication strategies, or running an empirical study to strengthen our understanding of people’s experiences, attitudes, or the impact of communication—whether interpersonal or through public media—on their lives and health.
By combining theoretical reflection with hands-on research, participants gain experience across the research process—from reviewing literature and developing research questions to designing studies, collecting and analyzing data, and communicating findings. The seminar provides methodological and conceptual skills applicable to diverse areas of health communication research and practice.

Provisional Syllabus
Note: Topics and tasks are provisional and may be adapted to the semester’s research focus. Key tasks are illustrative examples only.

Nr: Topic (provisional)
1: Introduction & organization
2: Theory l
3: Theory ll
4: Theory lll
5: Design & method l
6: Design & method ll
7: Design & method lll
8: Analysis l
9: Analysis ll
10: Analysis lll
11: Buffer Session
12: Research to practice
13: Final presentations
Schlagworte Gender/Diversity
Lernziele Participants will be able to:
• explain theoretical foundations of empowering and equitable health communication;
• identify and reflect on challenges in communicating about sensitive or stigmatized health topics;
• plan and conduct a small-scale empirical study in health communication;
• analyze and interpret data using appropriate qualitative or quantitative methods;
• translate findings into practical and ethically sound strategies;
• present research processes and results in academic formats (oral and written).
Voraussetzungen Students are expected to have a basic understanding of the research process and empirical methods. Depending on their prior knowledge and the specific focus of the semester, additional effort may be required to acquire or refresh relevant methodological or analytical skills through guided self-learning. Active participation, openness to feedback, and engagement in group work are essential to successfully complete the course.
Sprache Englisch
Anmeldung Moodle: https://elearning.hsm-unilu.ch/course/view.php?id=1001
Leistungsnachweis • Group presentation (theory, method): 25 %
• Final presentation (results, implications): 25 %
• Research report (journal article style, APA 7, 5000–8000 words): 50 %

IMPORTANT: In order to earn credits and participate at the exam registration via Uni Portal within the exam registration period is MANDATORY. Further information: www.unilu.ch/en/study/courses-exams-regulations/health-sciences-and-medicine/exams/
Abschlussform / Credits Combination of group presentation and write ups, Written paper / 6 Credits
Hinweise Teaching methods:
The course combines short input sessions and guided discussions with self-responsible, research-based learning. Early sessions provide theoretical and methodological foundations, after which the focus shifts toward students’ independent and collaborative project work.
The success of the seminar and the quality of the research projects largely depend on the students’ motivation, active participation, and consistent engagement with the course. Regular peer feedback, in-class reflection, and continuous coaching from the lecturer support this process and help students refine their research and communication skills.
Hörer-/innen Nein
Kontakt alexander.ort@unilu.ch
Material See readings provided on moodle.