| Dozent/in |
Prof. Dr. Leif Brandes |
| Veranstaltungsart |
Vorlesung |
| Code |
HS201037 |
| Semester |
Herbstsemester 2020 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor |
| Termin/e |
Mo, 14.09.2020, 10:15 - 12:00 Uhr, Online
Mo, 21.09.2020, 10:15 - 12:00 Uhr, Online
Mo, 28.09.2020, 10:15 - 12:00 Uhr, 4.B55
Mo, 28.09.2020, 10:15 - 12:00 Uhr, Online
Mo, 05.10.2020, 10:15 - 12:00 Uhr, Online
Mo, 12.10.2020, 10:15 - 12:00 Uhr, Online
Mo, 19.10.2020, 10:15 - 12:00 Uhr, Online
Mo, 26.10.2020, 10:15 - 12:00 Uhr, Online
Mo, 02.11.2020, 10:15 - 12:00 Uhr, Online
Mo, 09.11.2020, 10:15 - 12:00 Uhr, Online
Mo, 16.11.2020, 10:15 - 12:00 Uhr, Online
Mo, 23.11.2020, 10:15 - 12:00 Uhr, Online
Mo, 30.11.2020, 10:15 - 12:00 Uhr, 4.B55
Mo, 30.11.2020, 10:15 - 12:00 Uhr, Online
Mo, 07.12.2020, 10:15 - 12:00 Uhr, Online
Mo, 07.12.2020, 10:15 - 12:00 Uhr, 4.B55
Mo, 14.12.2020, 10:15 - 12:00 Uhr, Online
Mo, 18.01.2021, 10:15 - 11:00 Uhr, Z_OLAT (Prüfung) |
| Umfang |
2 Semesterwochenstunden |
| Turnus |
weekly
Zoom Live Stream |
| Inhalt |
This course teaches you the fundamental tools and concepts that allow firms to develop sustainable competitive advantages in the marketplace. Starting from an understanding of a firm’s business model – the value it wants to deliver to its target customers, its process of value configuration, and its process of value capturing, we turn to a discussion of business strategies. Two key questions are particularly relevant in this context: in which industries should the firm compete, and how should it position itself to be successful in these industries. We will see that strategy is a process that involves making hard choices from an understanding of external and internal environments, and thus goes beyond simple mission and vision statements. We will then cover aspects of strategy implementation which involves strategy communication and setting the right success measures. Towards the end of the course, we will discuss dynamic aspects of business strategy, such as how firms can reinvent their business models, manage digital transformations, compete in times of artificial intelligence, as well as some fundamental changes that COVID-19 is causing in the business environment. This is a highly interactive course that applies a ‘flipped classroom’ approach: Except for the first week of the course, all theoretical lecture parts will be pre-recorded and made available to students in advance of each lecture session. Students are expected to watch these recordings and complete the assigned readings prior to each session. During each session, we will have extensive case discussions, in-class exercises, guest speaker presentations, student presentations, or business simulations. |
| Lernziele |
Topic specific knowledge and skills:
You have gained substantial knowledge about strategy in organizations and firms. In particular, you will be able to answer the following questions:
1. What is a business model? What are the key ingredients of a business model?
2. How can you evaluate the attractiveness of an industry? How do you conduct a competitor and industry analysis?
3. How can you position yourself to build sustainable competitive advantage? What are red ocean and blue ocean strategies?
4. Which role do strategic capabilities play in building competitive advantage?
5. How can firms reinvent their business models? How can firms respond to disruptions in the market environment?
6. How has competition changed in the times of artificial intelligence and data analytics?
7. How do you successfully implement your strategy? What is a balanced scorecard? Why is the social factor so critical in strategy implementation?
Transferable skills:
1. You learn to think about business problems in a structured manner.
2. You are able to apply the concepts, frameworks and analytical tools from class to real-world case studies, examples, and business simulations.
3. You are able to clearly articulate your analysis and recommended solution for a case problem.
4. You are able to critically evaluate the practical relevance of conceptual frameworks, theories and analytical tools.
5. You gain experience in a group work environment and improve your skills as a team member.
6. You gain experience to present your solutions in front of an audience.
|
| Voraussetzungen |
No prerequisites. |
| Sprache |
Englisch |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from August, 31 to September 25, 2020. The students themselves are responsible for checking the creditability of the course to their course of study. Direct link to OLAT course: https://lms.uzh.ch/url/repositoryentry/16800973053 |
| Leistungsnachweis |
***IMPORTANT*** In order to acquire credits, resp. to take the examination, registration via the Uni Portal within the examination registration period is ESSENTIALLY REQUIRED. Further information on registration: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Class Participation (10%), Group Project Presentation (10%), Business Simulation Exercise (30%), Written Exam (50%), / 3 Credits
|
| Hörer-/innen |
Nein |
| Kontakt |
leif.brandes@unilu.ch |
| Literatur |
There is no textbook for this course. We will use a range of practitioner-oriented journals, such as Harvard Business Review, MIT Sloan Management Review, and California Management Review, case studies and other sources as basis for our discussions. |