| Dozent/in |
Prof. Dr. Reto Hofstetter; |
| Veranstaltungsart |
Seminar |
| Code |
HS201566 |
| Semester |
Herbstsemester 2020 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Master |
| Termin/e |
Fr, 18.09.2020, 13:15 - 17:00 Uhr, ZOOM
Fr, 09.10.2020, 13:15 - 17:00 Uhr, ZOOM
Fr, 11.12.2020, 08:15 - 12:00 Uhr, ZOOM |
| Umfang |
3 Semesterwochenstunden |
| Turnus |
blocked dates, Zoom Live Stream |
| Inhalt |
In the course of the Seminar, students learn to tackle a scientific question in the field of Marketing/Consumer Behavior. They will be introduced to the methodology and tools of experimental research. Students conduct their own experimental study, analyse the results and present them in the seminar. A financial outlay of ca. CHF 100 (to be borne by the students) must be expected for the collection of the data. The seminar offers an optimal preparation for a Master’s thesis in the field of Marketing and Consumer Behavior. The seminar can be attended parallel to the Master’s thesis. |
| Lernziele |
Learning objectives / Skills:
- Applied introduction to research in marketing/consumer behavior
- Introduction to experimental research including execution, analysis and presentation of an own experimental study
- Improve presentational skills
- Preparation for writing a master thesis in the field of marketing/consumer behavior (attending the seminar is a mandatory requirement for writing the master thesis at the chair of Prof. Dr. Reto Hofstetter)
|
| Voraussetzungen |
Requirements: Attendance of the lectures «Causal Analysis» and «Marketing Research» recommended; attendance of the «Marketing Research Seminar» is a mandatory requirement for writing the master thesis at the chair of Prof. Dr. Reto Hofstetter. |
| Sprache |
Englisch |
| Begrenzung |
20 participants |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from August, 31 to September 25, 2020. The students themselves are responsible for checking the creditability of the course to their course of study. Direct link to OLAT course follows in due course https://lms.uzh.ch/url/repositoryentry/16800973063 |
| Prüfung |
***IMPORTANT*** In order to acquire credits, resp. to take the examination, registration via the Uni Portal within the examination registration period is ESSENTIALLY REQUIRED. Further information on registration: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Presentation and participation during the seminar / 4.5 Credits
|
| Hinweise |
Grading based on presentation and participation during the seminar |
| Hörer-/innen |
Nein |
| Kontakt |
reto.hofstetter@unilu.ch; gabriela.kunath@unilu.ch
|
| Anzahl Anmeldungen |
16 von maximal 20 |