| Dozent/in |
Prof. Dr. Leif Brandes |
| Veranstaltungsart |
Seminar |
| Code |
HS201614 |
| Semester |
Herbstsemester 2020 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor
Master |
| Termin/e |
Mo, 21.09.2020, 16:15 - 19:00 Uhr, Online
Mo, 02.11.2020, 16:15 - 18:00 Uhr, 3.B58
Mo, 14.12.2020, 14:15 - 18:00 Uhr |
| Umfang |
2 Semesterwochenstunden |
| Turnus |
blocked dates
September 21: Zoom Live Stream
November 2 & December 14: will be announced (probably Classroom Teaching) |
| Inhalt |
This seminar takes place in cooperation with the company ADVITOS. ADVITOS is a medical technology manufacturer in Munich, Germany. The company’s vision is to “significantly increase the survival of patients in intensive care by providing integrated multi organ support therapies“. In this seminar, ADVITOS is looking for the students‘ input to address a current strategic marketing challenge. Students will work in groups to develop their analyses and recommended solutions for the given challenge, and will present their results to firm representatives. At the end, the best solution will be selected and awarded. Further details on the exact challenge will be provided during the kick-off session. |
| Lernziele |
Students learn to analyze a real-world problem and to develop practical solutions based on careful application of tools and concepts from strategy and marketing. Students practice their presentation skills in front of firm representatives and improve their ability to work effectively in a team setting. |
| Voraussetzungen |
no prerequisites for Master students; BA-students from the third semester. |
| Sprache |
Englisch |
| Begrenzung |
25 |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from September, 8 to September 21, 2020. The students themselves are responsible for checking the creditability of the course to their course of study. Direct link to OLAT course: https://lms.uzh.ch/url/repositoryentry/16830890263?guest=true&lang=de |
| Leistungsnachweis |
exceptional exam date: Group Presentations on Dec 14, 2020
***IMPORTANT*** In order to acquire credits, registration via the Uni Portal within 08.09. - 21.09.2020 is REQUIRED. |
| Abschlussform / Credits |
presentation / 3 Credits
|
| Hinweise |
As this course includes a group work component, all students are required to register on Uni Portal before the lecture on September 21, 2020. Note that it is solely your responsibility to register for this course on Uni Portal in time, and that NO EXCEPTIONS will be made in case of a missed deadline. |
| Hörer-/innen |
Nein |
| Kontakt |
leif.brandes@unilu.ch |
| Anzahl Anmeldungen |
25 von maximal 26 |