| Dozent/in |
Prof. Dr. Reto Hofstetter |
| Veranstaltungsart |
Vorlesung/Übung |
| Code |
HS211090 |
| Semester |
Herbstsemester 2021 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor
Master |
| Termin/e |
Do, 23.09.2021, 14:15 - 16:00 Uhr, HS 5
Do, 30.09.2021, 14:15 - 16:00 Uhr, HS 5
Do, 07.10.2021, 16:15 - 18:00 Uhr, HS 4
Do, 07.10.2021, 14:15 - 16:00 Uhr, HS 5
Do, 14.10.2021, 14:15 - 16:00 Uhr, HS 5
Do, 21.10.2021, 16:15 - 18:00 Uhr, HS 4
Do, 21.10.2021, 14:15 - 16:00 Uhr, HS 5
Do, 28.10.2021, 14:15 - 16:00 Uhr, HS 5
Do, 04.11.2021, 14:15 - 16:00 Uhr, HS 7
Do, 11.11.2021, 16:15 - 18:00 Uhr, HS 5
Do, 18.11.2021, 16:15 - 18:00 Uhr, HS 4
Do, 18.11.2021, 14:15 - 16:00 Uhr, HS 5
Do, 25.11.2021, 14:15 - 16:00 Uhr, HS 5
Do, 02.12.2021, 14:15 - 16:00 Uhr, ZOOM
Do, 02.12.2021, 16:15 - 18:00 Uhr, ZOOM
Do, 09.12.2021, 14:15 - 16:00 Uhr, ZOOM
Do, 06.01.2022, 14:15 - 15:00 Uhr, Digitale Prüfung (Prüfung) |
| Umfang |
3 Semesterwochenstunden |
| Turnus |
weekly
Only Zoom Live Streams
Recorded videos via Switch Tube |
| Inhalt |
Price management is a direct driver of corporate success. Many managers see it as the central marketing instrument. Price management involves a variety of different approaches and perspectives from economics, management or behavioural science. The course covers pricing strategies and positioning, price setting, variation and competition, demand functions and empirical determination of demand, as well as price differentiation and non-linear pricing. The course is supplemented by exercises. |
| Lernziele |
After successful participation, students should be able to implement the most important determinants of pricing policy and price management and to apply selected marketing techniques, marketing strategies, psychological and economic theories to analyse optimal pricing strategies. These include techniques such as targeted price differentiation, non-linear pricing, price bundling and/or aspects of yield management.
|
| Voraussetzungen |
Attending the lecture "Marketing Management" is advantageous.
Most of the lectures will be held in English. Nevertheless, a sufficient knowledge of both English and German is recommended. |
| Sprache |
Englisch |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from September 6 to October 1, 2021. The students themselves are responsible for checking the creditability of the course to their course of study. Direct link to OLAT course: https://lms.uzh.ch/url/repositoryentry/17049190572 |
| Prüfung |
***IMPORTANT*** In order to take part in the examination, registration via the UniPortal within the examination registration period is REQUIRED. Further information on registration for the examination: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Written, graded examination / 4.5 Credits
|
| Hinweise |
Graded examination: 4.5 ECTS (examination will take place online via OLAT in the first week of January 2022)
Registration on OLAT is required to access lecture material and gain access to the final examination.
All lectures will be held online via zoom. Students are free to use the indicated classroom for following the lecture on their own laptops.
|
| Hörer-/innen |
Ja |
| Kontakt |
reto.hofstetter@unilu.ch
david.finken@unilu.ch |
| Literatur |
Mandatory: Simon, H., & Fassnacht, M. (2016). Preismanagement: Strategie-Analyse-Entscheidung-Umsetzung. Springer-Verlag. Available at the Studi-Laden. Optional: Rao, V. R. (Ed.). (2009). Handbook of pricing research in marketing. Edward Elgar Publishing.
Monroe, K.B. (2003). Pricing: Making Profitable Decisions (3rd Edition). New York: McGraw-Hill. |