| Dozent/in |
Prof. Dr. Reto Hofstetter; |
| Veranstaltungsart |
Seminar |
| Code |
HS211091 |
| Semester |
Herbstsemester 2021 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Master |
| Termin/e |
Fr, 01.10.2021, 14:15 - 18:00 Uhr, 4.B01
Fr, 22.10.2021, 14:15 - 18:00 Uhr, 4.B54
Fr, 17.12.2021, 13:15 - 17:00 Uhr, ZOOM 1 |
| Umfang |
3 Semesterwochenstunden |
| Turnus |
blocked dates |
| Inhalt |
In the course of the Seminar, students learn to tackle a scientific question in the field of Marketing/Consumer Behavior. They will be introduced to the methodology and tools of experimental research. Students conduct their own experimental study, analyse the results and present them in the seminar. A financial outlay of ca. CHF 100 (to be borne by the students) must be expected for the collection of the data. The seminar offers an optimal preparation for a Master’s thesis in the field of Marketing and Consumer Behavior. The seminar can be attended parallel to the Master’s thesis. |
| Lernziele |
Learning objectives / Skills:
- Applied introduction to research in marketing/consumer behavior
- Introduction to experimental research including execution, analysis and presentation of an own experimental study
- Improve presentational skills
- Preparation for writing a master thesis in the field of marketing/consumer behavior (attending the seminar is a mandatory requirement for writing the master thesis at the chair of Prof. Dr. Reto Hofstetter)
|
| Voraussetzungen |
Requirements: Attendance of the lectures «Causal Analysis» and «Marketing Research» recommended; attendance of the «Marketing Research Seminar» is a mandatory requirement for writing the master thesis at the chair of Prof. Dr. Reto Hofstetter. |
| Sprache |
Englisch |
| Begrenzung |
20 participants |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from September 6 to October 1, 2021. The students themselves are responsible for checking the creditability of the course to their course of study. Direct link to OLAT course: https://lms.uzh.ch/url/repositoryentry/17049190571 |
| Prüfung |
***IMPORTANT*** In order to acquire credits, resp. to take the examination, registration via the Uni Portal within the examination registration period is ESSENTIALLY REQUIRED. Further information on registration: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Presentation and participation during the seminar / 4.5 Credits
|
| Hinweise |
Grading based on presentation and participation during the seminar. |
| Hörer-/innen |
Nein |
| Kontakt |
reto.hofstetter@unilu.ch; gabriela.funk@unilu.ch
|
| Anzahl Anmeldungen |
18 von maximal 20 |