| Dozent/in |
Prof. Dr. Leif Brandes |
| Veranstaltungsart |
Seminar |
| Code |
HS211565 |
| Semester |
Herbstsemester 2021 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor
Master |
| Termin/e |
Mo, 13.09.2021, 13:00 - 16:00 Uhr, Externer Standort, Sempach
Di, 19.10.2021, 08:15 - 12:00 Uhr, 3.B55
Di, 30.11.2021, 08:15 - 12:00 Uhr, HS 8 |
| Umfang |
2 Semesterwochenstunden |
| Turnus |
blocked dates
|
| Inhalt |
This seminar takes place in cooperation with the company B. Braun Medical. In this seminar, B. Braun Medical is looking for the students‘ input to address a current strategic marketing challenge. Students will work in groups to develop their analyses and recommended solutions for the given challenge, and will present their results to firm representatives. At the end, the best solution will be selected and awarded. Further details on the exact challenge will be provided during the kick-off session. |
| Lernziele |
Students learn to analyze a real-world problem and develop practical solutions based on careful application of tools and concepts from strategy and marketing. Students practice their presentation skills in front of firm representatives and improve their ability to work effectively in a team setting. |
| Voraussetzungen |
no prerequisites for Master students; BA students from the fifth semester |
| Sprache |
Englisch |
| Begrenzung |
30 |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from September 1 to September 14, 2021. The students themselves are responsible for checking the creditability of the course to their course of study. Direct link to OLAT course: https://lms.uzh.ch/url/repositoryentry/17061151075 |
| Leistungsnachweis |
exceptional exam date: Group Presentations on Nov. 30, 2021
***IMPORTANT*** In order to acquire credits, resp. to take part in the examination, registration via the UniPortal within September 1 - September 14, 2021 is REQUIRED. Further information on registration: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Group presentation / 3 Credits
|
| Hinweise |
The kick-off for this challenge will take place before the actual semester start and we will visit the company B. Braun Medical in Sempach on Sept. 13th, 2021. The other two dates (19.10. & 30.11.2021) will be held at the University of Lucerne.
|
| Hörer-/innen |
Nein |
| Kontakt |
leif.brandes@unilu.ch
TA for this course: itir.bozkurt@unilu.ch; flavia.tinner@unilu.ch; thomas.scheurer@unilu.ch; katharina.doelp@unilu.ch
|
| Anzahl Anmeldungen |
23 von maximal 30 |