| Dozent/in |
Prof. Dr. Dr. h.c. mult. Christian Homburg; |
| Veranstaltungsart |
Vorlesung |
| Code |
HS221262 |
| Semester |
Herbstsemester 2022 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor
Master |
| Termin/e |
Fr, 21.10.2022, 16:15 - 17:45 Uhr, HS 9
Sa, 22.10.2022, 10:15 - 11:45 Uhr, HS 9
Fr, 04.11.2022, 16:15 - 20:00 Uhr, HS 9
Sa, 05.11.2022, 10:15 - 14:00 Uhr, HS 9
Fr, 25.11.2022, 16:15 - 20:00 Uhr, HS 1
Sa, 26.11.2022, 10:15 - 14:00 Uhr, HS 1 |
| Umfang |
2 Semesterwochenstunden |
| Turnus |
Block course
|
| Inhalt |
This course aims to provide an in-depth understanding to the key concepts, tools and applications of Business-to-Business-Marketing. It combines both theoretical and practical elements and is intended to help participants to comprehend the nature of marketing functions in a B2B-environment. Case studies will enrich the course with further practical insights |
| Sprache |
Englisch |
| Anmeldung |
To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from 5 – 30 September 2022. The students themselves are responsible for checking the creditability of the course to their course of study.Direct link to OLAT course: |
| Prüfung |
***IMPORTANT*** In order to acquire credits, resp. to take the examination, registration via the Uni Portal within 10 - 24 October 2022 is ESSENTIALLY REQUIRED. Further information on registration: www.unilu.ch/wf/pruefungen |
| Abschlussform / Credits |
Presentation / 3 Credits
|
| Hinweise |
The class will be divided into several teams. Each team will work actively on one case and passively on the other cases. For active case work, each team will prepare a presentation answering the assigned questions followed by a discussion. Two members of each team will deliver the talk. For passive case work, each team carefully reads and analyzes the case material in order to be able to address critical questions during the discussion session.
|
| Hörer-/innen |
Nein |
| Kontakt |
itir.bozkurt@unilu.ch / christian.homburg@doz.unilu.ch |
| Anzahl Anmeldungen |
72 von maximal 100 |
| Literatur |
Mandatory literature:
Christian Homburg, Sabine Kuester, and Harley Krohmer, Marketing Management: A Contemporary Perspective, 2nd ed., McGraw-Hill 2013
Christian Homburg, Heiko Schäfer, and Janna Schneider, Sales Excellence: Systematic Sales Management (Management for Professionals), Springer 2012
Facultative literature:
B2B Marketing: A Guidebook for the Classroom to the Boardroom (Management for Professionals), Springer 2021 |