The course addresses ethical questions and challenges concerning digital technology in a business context. The overall structure consists of the following superstructure:

1. Introduction to general ethics (for students who never came across ethics as academic discipline) and digital ethics with regard to business and marketing.

2. Theories, concepts and methodological foundations.

3. Application and cases. This part is the main part of the course, where different fields and their ethical implications are addressed: This includes: Digital Surveillance and “Surveillance Capitalism”, Artificial Intelligence and its impact on replacing human workforce or transformation of human decision making, dynamic and personalized pricing algorithms, HR and automated algorithm-based hiring decisions, supply-chain transparency though blockchain technology or lastly enforcement of corporate sustainability though digital technology.

Part 4 finally addresses emerging future issues at the forefront of technological development and speculative inspirations from art and fiction.