| Dozent/in |
Prof. Sara Rubinelli, PhD |
| Veranstaltungsart |
Vorlesung |
| Code |
HS241039 |
| Semester |
Herbstsemester 2024 |
| Durchführender Fachbereich |
Gesundheitswissenschaften |
| Studienstufe |
Master |
| Termin/e |
Do, 19.09.2024, 14:15 - 16:00 Uhr, HS 13
Do, 26.09.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 03.10.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 10.10.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 17.10.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 24.10.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 31.10.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 07.11.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 14.11.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 21.11.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 05.12.2024, 14:15 - 16:00 Uhr, 3.B58
Do, 12.12.2024, 14:15 - 16:00 Uhr, 3.B58 |
| Umfang |
2 Semesterwochenstunden |
| Inhalt |
• Introduction to institutional health communication • Theories and models of institutional communication • Communication in interprofessional team • Media relations in healthcare and health organizations’s role in mass media • Social media in institutional communication • Community engagement • Crisis communication • Health advocacy and influencer engagement • Institutional brand identity and reputation |
| E-Learning |
All learning materials are provided via the E-learning platform Moodle. |
| Lernziele |
This dynamic course offers students a unique opportunity to develop a comprehensive understanding of institutional communication within the healthcare sector, empowering them with the skills necessary to excel in their future careers.
With a specific focus on the relationship between health organizations and the mass media, as well as effective communication with various stakeholders, this course delves into the essential concepts, principles, and strategies involved in managing media relations, fostering positive relationships with stakeholders, and addressing communication challenges within healthcare organizations. By mastering these communication skills, students will significantly enhance their employability and professional prospects in communication management.
Throughout the course, students will explore a wide range of communication channels, techniques, and tools used in healthcare institutions. From traditional methods to cutting-edge technologies, students will gain practical insights on disseminating information, managing public perception, and maintaining effective stakeholder engagement. The course places special emphasis on the strategic utilization of communication channels, allowing students to develop a competitive edge in the job market.
Engaging case studies and practical exercises will provide students with real-world scenarios, enabling them to apply their knowledge and refine their communication skills. By analyzing actual cases, students will gain valuable problem-solving experience, preparing them to navigate the complex landscape of media and stakeholder relations in healthcare. These practical exercises will help students develop confidence in managing challenging communication situations they may encounter in their future roles.
The learning objectives of the course are:
• Understand the fundamental concepts and principles of institutional communication within the healthcare sector.
• Identify the key stakeholders involved in healthcare communication and recognize their roles and expectations.
• Explore various communication channels and techniques used in healthcare organizations to effectively disseminate information.
• Analyze the strategies and tools utilized in healthcare communication for fostering collaboration and maintaining positive relationships with stakeholders.
• Examine the role of communication in managing crises within the healthcare sector and develop strategies to handle such situations effectively.
• Recognize the ethical considerations and challenges in healthcare communication and develop strategies to address them.
• Demonstrate effective written and oral communication skills in healthcare settings, including composing clear and concise messages, reports, and presentations. |
| Voraussetzungen |
The requirements are:
• Media Relations: understanding the role of media in healthcare communication and possess the skills to establish positive relationships with journalists and media outlets.
• Stakeholder Engagement: identifying and engaging with key stakeholders in healthcare organizations, including patients, families, interprofessional teams, and community organizations.
• Communication Channels: exploring various communication channels, both traditional and digital, commonly used in healthcare settings
• Crisis Communication and Reputation Management: acquiring the skills to navigate communication crises within healthcare organizations, implementing effective crisis communication strategies to mitigate reputational damage. Learning to address misinformation, manage public perception, and provide accurate information during emergencies and critical incidents.
• Interprofessional Communication: mastering effective communication within interprofessional healthcare teams, promoting collaboration, and addressing conflicts
• Cultural Competence: learning to communicate effectively with diverse populations, considering cultural, linguistic, and socioeconomic factors. |
| Sprache |
Englisch |
| Anmeldung |
https://elearning.hsm-unilu.ch/course/view.php?id=778
|
| Hinweise |
Teaching methods:
Interactive classes, including exercise and evaluation of case-studies. |
| Hörer-/innen |
Nein |
| Kontakt |
sara.rubinelli@unilu.ch |
| Material |
The teaching material is based on PowerPoint slides, videos, scientific articles and selected book chapters. |
| Literatur |
To be specified at the beginning of the course. |