The "Negativity in Democratic
Politics" course explores how negativity shapes political communication, public opinion, and
political behavior in Western democracies. Do people react differently to
negative compared to positive information? Why do parties and candidates use tactics
like negative campaigning? How do negative political identities affect
citizens’ attitudes and behavior? What are the causes and consequences of
affective polarization in contemporary democracies?
This course examines the pervasive influence
of negative biases in information processing and impression formation,
shedding light on how individuals interpret and react to political
information through a negative lens. Students will delve into the dynamics of
negative partisanship, characterized by the development of a strong political
hostility toward an out-group without necessarily equally strong partisan
attachments. The course will cover the strategic use of negative campaigning,
including attack ads and smear tactics, and their impact on voter perceptions
and election outcomes. It will also address the pressing topic of affective
polarization, exploring how emotional and identity-based divisions between
political groups contribute to societal fragmentation, reduced political
cooperation, and democratic erosion. Finally, the consequences of negativity
in the voting decision-making process will be analyzed through the lenses of
negative voting, a political choice motivated more by opposition to a
candidate than support for another.
Through case studies and empirical research,
students will gain a comprehensive understanding of these negative elements
in democratic politics. The course integrates theoretical frameworks with
practical examples, equipping students with the analytical skills needed to
critically assess the implications of negativity in contemporary democracies.
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