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Introduction to Business Analytics


Dozent/in Prof. Dr. Christian Peukert; Prof. Dr. Jan Pieper
Veranstaltungsart Vorlesung
Code HS251056
Semester Herbstsemester 2025
Durchführender Fachbereich Wirtschaftswissenschaften
Studienstufe Master
Termin/e Fr, 26.09.2025, 09:15 - 13:00 Uhr, HS 4
Fr, 03.10.2025, 09:15 - 13:00 Uhr, HS 4
Fr, 24.10.2025, 09:15 - 13:00 Uhr, E.509
Do, 20.11.2025, 14:15 - 18:00 Uhr, 4.A05
Fr, 21.11.2025, 08:15 - 12:00 Uhr, E.509
Sa, 22.11.2025, 08:15 - 12:00 Uhr, HS 4
Umfang Blockveranstaltung
Turnus Block course
Inhalt The course is an introduction to business analytics. It explores how businesses can create value with data.

In Prof. Peukert’s part of the course, the focus will be on two main topics:
(1) How to formalize, structure, and optimize decision problems and
(2) how to structure and analyze large data sets.
Participants will develop an understanding of cases where causality is important and the cases where we can make predictions based on correlations. We will use simple experimental methods for the former, and simple predictive analytics methods for the latter.

In Prof. Pieper’s part, participants learn to think in terms of data use cases and explore six basic areas for data-driven business insights (i.e., 1. better decisions; 2. better understanding customers; 3. better services; 4. better products; 5. better processes; 6. monetizing data). More specifically, participants learn to break down the process of creating value with data into a structured sequence of actionable steps. These steps can be applied across all industries and all kinds of businesses, ranging from small "quick wins" to majorly transformational initiatives.

Participants will be evaluated based on individual homework assignments. The final grade is calculated as the average grade of all assignments with equal weighting.
Lernziele To familiarize students with business analytics methods & tools.
Sprache Englisch
Anmeldung To attend the course / exercise, registration via e-learning platform OLAT is required. Registration is possible from 1 – 14 September 2025. The students themselves are responsible for checking the creditability of the course to their course of study.
Direct link to OLAT course: to follow

Prüfung ***IMPORTANT*** In order to acquire credits, resp. to take the examination, registration via the Uni Portal within 1 – 14 September 2025 is ESSENTIALLY REQUIRED. Further information on registration: www.unilu.ch/wf/pruefungen
Abschlussform / Credits Homework Assignment (50%), Group Presentation (50%) / 3 Credits
Hörer-/innen Nach Vereinbarung
Kontakt christian.peukert@unil.ch / jan.pieper@doz.unilu.ch