| Dozent/in |
Prof. Dr. Reto Hofstetter; Felix Schakols, MA |
| Veranstaltungsart |
Vorlesung/Übung |
| Code |
HS261029 |
| Semester |
Herbstsemester 2026 |
| Durchführender Fachbereich |
Wirtschaftswissenschaften |
| Studienstufe |
Bachelor |
| Termin/e |
Do, 17.09.2026, 14:15 - 18:00 Uhr, HS 3
Do, 24.09.2026, 14:15 - 18:00 Uhr, Online
Do, 15.10.2026, 14:15 - 18:00 Uhr, Online
Do, 22.10.2026, 14:15 - 18:00 Uhr, HS 3
Do, 29.10.2026, 14:15 - 18:00 Uhr, Online
Do, 12.11.2026, 14:15 - 18:00 Uhr, HS 3
Do, 03.12.2026, 14:15 - 18:00 Uhr, HS 3
Do, 10.12.2026, 14:15 - 18:00 Uhr, HS 3
Do, 07.01.2027, 14:15 - 15:45 Uhr, HS 9 (Prüfung) |
| Umfang |
3 Semesterwochenstunden |
| Turnus |
Weekly |
| Inhalt |
Price management is a direct driver of corporate success. Many managers see it as the central marketing instrument. Price management involves a variety of different approaches and perspectives from economics, management or behavioural science. The course covers pricing strategies and positioning, price setting, variation and competition, demand functions and empirical determination of demand, as well as price differentiation and non-linear pricing. The course is supplemented by exercises. |
| Lernziele |
After successful participation, students should be able to implement the most important determinants of pricing policy and price management and to apply selected marketing techniques, marketing strategies, psychological and economic theories to analyse optimal pricing strategies. These include techniques such as targeted price differentiation, non-linear pricing, price bundling and/or aspects of yield management. |
| Voraussetzungen |
Attending the lecture "Marketing Management" is advantageous.
Most of the lectures will be held in English. Nevertheless, a sufficient knowledge of both English and German is recommended. |
| Sprache |
Englisch |
| Anmeldung |
Binding registration takes place via the UniPortal; see notes below in the «Proof of Performance» field.
For course information and materials, registration on the OLAT e-learning platform is required from 31 August – 25 September 2026. The students themselves are responsible for verifying the course’s creditability towards their degree program.
Direct link to the OLAT course: https://lms.uzh.ch/url/RepositoryEntry/17903616147
|
| Leistungsnachweis |
***IMPORTANT*** To receive course credit and earn academic credits, registration via the Uni Portal within the regular exam registration period (29 October – 12 November 2026) is MANDATORY.
Late registrations and withdrawals will not be accepted. Once the registration period has ended, participation in the course is MANDATORY. If the course is not completed without a valid reason and without proper withdrawal (including supporting documentation; see the Exam Guidelines), the course will be considered failed (grade 1). |
| Abschlussform / Credits |
Written exam / 4.5 Credits
|
| Hörer-/innen |
Ja |
| Kontakt |
felix.schakols@unisg.ch |
| Literatur |
Mandatory: Simon, H., & Fassnacht, M. (2016). Preismanagement: Strategie-Analyse-Entscheidung-Umsetzung. Springer-Verlag. Available at the Studi-Laden.
Optional: Rao, V. R. (Ed.). (2009). Handbook of pricing research in marketing. Edward Elgar Publishing.
Monroe, K.B. (2003). Pricing: Making Profitable Decisions (3rd Edition). New York: McGraw-Hill. |