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Digital Ethics


Dozent/in Prof. Dr. Dr. Peter Seele; PhD Ludovico G. Conti
Veranstaltungsart Seminar
Code HS261068
Semester Herbstsemester 2026
Durchführender Fachbereich Wirtschaftswissenschaften
Studienstufe Master
Termin/e Fr, 23.10.2026, 12:15 - 20:00 Uhr, 4.B47
Sa, 24.10.2026, 08:15 - 15:00 Uhr, 4.B47
Fr, 04.12.2026, 08:15 - 16:00 Uhr, 4.B47
Umfang Blockveranstaltung
Turnus Block Course
Inhalt The course addresses ethical questions and challenges concerning digital technology in a business context. The overall structure consists of the following superstructure:

1. Introduction to general ethics (for students who never came across ethics as academic discipline) and digital ethics with regard to business and marketing.

2. Theories, concepts and methodological foundations.

3. Application and cases. This part is the main part of the course, where different fields and their ethical implications are addressed: This includes: Digital Surveillance and “Surveillance Capitalism”, Artificial Intelligence and its impact on replacing human workforce or transformation of human decision making, dynamic and personalized pricing algorithms, HR and automated algorithm-based hiring decisions, supply-chain transparency though blockchain technology or lastly enforcement of corporate sustainability though digital technology.

Part 4 finally addresses emerging future issues at the forefront of technological development and speculative inspirations from art and fiction.
Schlagworte Nachhaltigkeit
Lernziele Students will get an overview of general ethics, business ethics and digital ethics. Students will learn about moral dilemmas in digital ethics and get a conceptual toolbox to assess present and future ethical challenges in business contexts.
Voraussetzungen None
Sprache Englisch
Begrenzung 25 participants maximum
Anmeldung Binding registration takes place via the UniPortal; see notes below in the «Proof of Performance» field.

For course information and materials, registration on the OLAT e-learning platform is required from 31 August – 13 September 2026. The students themselves are responsible for verifying the course’s creditability towards their degree program.
Direct link to the OLAT course: https://lms.uzh.ch/url/RepositoryEntry/17903616244
Leistungsnachweis ***IMPORTANT*** To receive course credit and earn academic credits, registration via the Uni Portal from 31 August (starting at 9:00 a.m.) – 13 September 2026 is MANDATORY.
Late registrations and withdrawals will not be accepted. Once the registration period has ended, participation in the course is MANDATORY. If the course is not completed without a valid reason and without proper withdrawal (including supporting documentation; see the Exam Guidelines), the course will be considered failed (grade 1).
Abschlussform / Credits Individual / Group Presentations / 3 Credits
Hörer-/innen Nein
Kontakt peter.seele@usi.ch
ludovico.giacomo.conti@usi.ch
Anzahl Anmeldungen 0 von maximal 25
Literatur Seele, Peter (2020): Künstliche Intelligenz und Maschinisierung des Menschen. Herbert von Halem Verlag, Köln

Zuboff, Shoshana (2019) The Age of Survaillance Capitalism. Public Affairs.

Seele, Peter; Dierksmeier, Claus; Hofstetter, Reto and Schultz, Mario (2019): Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing. Journal of Business Ethics DOI:

10.1007/s10551-019-04371-w